H5

Design studio (1996). Created the logo and produced five educational spots for the Born HIV Free campaign on behalf of the Global Fund to fight AIDS (May 2010)

Founded by Ludovic Houplain and Antoine Bardou-Jacquet, graduates of the applied arts school ESAG-Penninghen, in 15 years H5 has won recognition as one of the most creative graphic arts collectives. Its projects – including the clip The Child for Alex Gopher and the short film Logorama recently awarded an Oscar, along with animated disk covers – have been widely recognized by the industry. Initially, H5, a prime example of “the French touch”, worked primarily for the international music scene (Massive Attack, Röyksopp, Goldfrapp, Étienne de Crécy, brother of Hervé de Crécy, member of the collective) before being approached by the world of advertising (Citroën, Audi, Volkswagen, Areva, etc.) and the luxury goods industry (Hermès, Vuitton, Cartier, Issey Miyake, etc.). Hedi Slimane at Dior Homme was the first luxury house to commission work from H5. Its members, both artists and artisans, have seen their work exhibited in many venues: Paris (Nuit blanche, Centre Georges-Pompidou), New York (MoMa) via London (Institute of Contemporary Arts, National Museum of Photography, British Film Institute) and Tokyo (Sendai Mediatheque).

“All mother can protect their children from HIV”