Culture for disadvantaged communities
Early Childhood programme with Roger-Vivier and the Red Cross (1 year)
In March 2010, the Roger Vivier brand designed Miss Viv’, a bag dedicated to Carla Bruni-Sarkozy. Revenues from sales will be donated to an assistance programme involving performances and sensory awareness classes for over 1,000 children aged 18 months to 4 years old, in nurseries run by the French Red Cross in the eastern region.
The aim is to break the cycle of precariousness and exclusion affecting children of vulnerable parents, promoting their development through arts-based awareness raising as part of a quality education programme.
Culture in rural areas (with grassroots associations)
Music
School Orchestra Association: primary and secondary schools in rural areas have been given collections of quality musical instruments.
In the Tampon locality on Reunion Island, a set of musical instruments was bought with money donated by students at the Terrain Fleury secondary school.
A collection of instruments was also donated to the Bellefontaine secondary school on the disadvantaged Murail housing estate in Toulouse. Two further sets of instruments were purchased for Monnet school in Evron and for a school in Nogent-le-Roi. Practising on these instruments will help these students learn more about music.
Saintonge Community Heritage and Cultural Association: restoring organs listed as National Historic Monuments and showcasing them for primary school classes in rural areas in the Poitou-Charentes region (awareness raising of music using three keyboards).

Performing Arts
The association L’Albatros: assistance for children in welfare or facing difficulty through a cultural programme twinned with a group of young people in Benin. Development of a performing arts project (theatre, music, dance).
The association Mot et mots: funding for artistic workshops during the le Festival du Mot (‘word festival’) in Charité-sur-Loire, targeting rural audiences. The workshops covered a range of disciplines from photography to theatre and from screenplays to illustration. They took place from late February to late May 2010.
The association La Clé des Mauges rurales: funding to help isolated rural families and adults attend performing arts shows. These cultural excursions follow regional cultural planning schedules and involve local performances and cinema and theatre festivals. Alongside these excursions, the association runs literacy workshops for local residents.
Culture for hospitals
Renovation of the paediatric department at Garches: funding for a new sensory awareness room for children, a cinema projection hall, computer equipment and TV sets for rooms.
The association ‘Enfant@l’hôpital’: educational programmes for children in hospitals, including drawing, writing and IT classes.
The association ‘Toiles enchantées’: funding for film screenings in hospitals, with projectors (one ton of materials).
This association runs a travelling cinema, screening films for children in hospitals. The Foundation has funded ten screenings in educational and medical centres in rural areas, including Les Papillons blancs in Évreux (Haute-Normandie), Château Blanc in Arcques (Charente-Maritime), and L’Adapt in Cambrai (Nord-Pas-de-Calais).
Culture for prisons
Workshops led by the artist Dominique Ghesquière for inmates at the Women’s Prison in Versailles, in partnership with the L’Onde centre for contemporary art and the Yvelines Probation and Rehabilitation Service.

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